
Interviewer Kyle Buchanan asked Whedon what a TV return would feel like, and what his hopes are that he’ll be working on a show that will get decent promotion… not relegated to Fridays like Dollhouse and Firefly were. Here’s what he said:
You know, I can’t guarantee that any of that will happen! But so far, it feels just fine. The important thing to me is that we know what the show is. We love what it is. It came together very organically, so when we went in to pitch [to Marvel], it wasn’t like, We’re trying to find this because you want a TV show, it was, Check this out. And that’s a good way to walk in a room.
Good support is wonderful, but it’s not a hill of beans, because they may give us all this support and then decide, “Eh. Yeah, it’s Friday.” They might give us all the support and then not do that, but then audiences might go, “Yeahhh … no.” You just can’t be sure. What I do know is that it’s the show it should be, and we’ve got some really dope notions. It’s going to work very well for people who either love the Marvel universe or for people who’ve never dipped a toe in the Marvel universe.
You can read the entire Vulture interview, which is quite a good read, here.