THURSDAY
SHILO: 8:00 Neil Patrick Harris; 9:00 The Blacklist; 10:00 Heroes Reborn
CRAIG: 8:00 Heroes Reborn; 9:00 The Blacklist; 10:00 Chicago Med
SHILO: Pretty much anything would be an improvement over what NBC Thursdays from this past season, but in order to give The Blacklist an extra jump start following an underwhelming move from Mondays, I think NBC will concentrate two of their event programs on the night. The Neil Patrick Harris variety hour gets to avoid Empire while providing a broad viewer base for The Blacklist to feed off of, as the show is NBC trying to capture what makes The Voice such a phenomenon and further DVR-proof their schedule in the process. It’s solid enough counterprogramming in a weakening hour and something that ensures NBC won’t be wholly swallowed up by football like they were this season. At 10:00, I went with Heroes Reborn, mostly because the other slots it could have premiered in either had programming that could blunt its impact or didn’t make sense as far as flow. This way, the revival of NBC’s male-skewing genre drama will go against a procedural on CBS and a female-skewing soap on ABC, all the while improving its time slot with a compatible lead-in and further eventizing NBC’s fall schedule. The only worry I have about this schedule is that both series will go away at midseason, but I think Neil Patrick Harris and Heroes can bring enough eyes back to The Blacklist that launching programming around it might be easier than it was this past season.

And can I add that I don’t care what the haters say… I am ridiculously excited for Heroes Reborn. I worry a little that, if it does well, NBC will get greedy and want more; yet at the same time, there’s a part of me that’s hoping that is exactly what happens.
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1 Comment
Mysteries of Laura is low in the live demo, but high in overall viewers. And NBC’s “Woman Crush Wednesday” promotion seems to work. In total viewers, the show is NBC’s best result with in-season regularly-scheduled programming versus all regularly-scheduled competition in the Wednesday 8-9pm hour in more than five years. That counts for something.