Some good news to come in from The CW: The Originals/Supernatural pairing gave the network their best Tuesday in more than five years, with The Originals hitting a series high in total viewers. 
Here’s the press release from the network with more details:
THE ORIGINALS AND SUPERNATURAL PAIR FOR THE CW’S MOST WATCHED TUESDAY IN MORE THAN FIVE YEARS
THE ORIGINALS Hits Series High in Total Viewers
SUPERNATURAL Matches Season Highs in Key Demos, Draws More Viewers Than Fox in its Time Period
December 4, 2013 (Burbank, CA) – The fall finales of THE ORIGINALS and SUPERNATURAL paired to give The CW its most-watched (2.45 million) Tuesday night in more than five years (since 11/4/2008), according to preliminary Live Plus Same Day Nielsen ratings for Tuesday, December 3, 2013.
Last night’s episode of THE ORIGINALS was the series most watched (2.44 million) to date, and tied its series high in adults 18-49 (1.1/3). THE ORIGINALS was up +3% week to week in total viewers, up +8% in women 18-34 (1.4/5), and was even week to week in adults 18-34 (1.0/4) and in adults 18-49.
SUPERNATURAL matched its season highs in adults 18-34 (1.1/4), and in women 18-34 (1.4/4), and tied its second-highest rating in adults 18-49 (1.1/3). It was its most watched episode (2.45 million) since the season premiere on 10/8/13. Week to week, SUPERNATURAL was up +38% in adults 18-34, +2% in total viewers, and +56% in women 18-34.
The CW ranked #3 for the night (8-10 pm) among the broadcast networks in adults 18-34. In the 9-10 pm time period, SUPERNATURAL drew more total viewers than Fox, and tied Fox in A18-49.
Week to week, The CW’s Tuesday night (8-10 pm) was up +11% in adults 18-34 (1.0/4), +27% in women 18-34 (1.4/4), +3% in total viewers and steady in adults 18-49. For the night, The CW matched season highs in adults 18-34, women 18-34, and adults 18-49.
THE ORIGINALS and SUPERNATURAL both see significant time-shifting and digital viewing, beyond same-day broadcast viewing. THE ORIGINALS has averaged a +73% increase this season in Live + 7 Day viewing over Live + Same Day among adults 18-34, an +86% gain in women 18-34, a +68% jump in adults 18-49 this season, and a +53% increase in total viewers. SUPERNATURAL averages a +46% gain in adults 18-34, a +47% increase in women 18-34, a +45% jump in adults 18-49, and a +41% increase in total viewers in L+7 versus L+SD data. SUPERNATURAL has also seen a +52% increase in its digital viewing versus last season, while THE ORIGINALS has already become The CW’s second most-streamed series across its digital platforms.
1 Comment
The CW is having a good year. This is what happens when you change it from “women 18-48” to “everyone 18-49.” They are taking shows based on what is working. Even Reign (and many people thought it was going to be a period-drama gossip girl) has sci-fi mysterious elements to it. It is starting to become a sci-fi channel.