SHILO: How much of an impact will the addition of Frozen characters have on the ratings for Once Upon a Time and the ABC Sunday lineup as a whole?
CRAIG: I think there will be a curiosity, but not as big as ABC might hope there will be. Sadly with a lot of serialized television, Scandal aside, the people who will be watching, are already watching. With no offense to the people making Once Upon A Time, would a small kid who loves Frozen even care or want to see the live-action versions?
That said, Frozen is one of Disney’s biggest things in recent years, so I might be seriously underestimating it. I don’t think it’ll have a huge impact, though. Maybe those opinions will change once I see how it turns out.
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