The folks at TNT are having a little bit of fun leading to the June premiere of Dallas, which brings the Ewing family back to weekly television for the first time in over twenty years. The cable network, which has already been doing a fun job with the @Dallas_TNT Twitter, has announced some more social media tie-ins, including a revamped Dallas Facebook page.
Are you all ready for the return of J.R. Ewing? For me, June can’t come fast enough…
Here’s the press release.
Follow JR Ewing’s Colorful History of the Ewing Family as TNT’s DALLAS Launches New Facebook Page with New Timeline and Cover Photo Features
Feb. 29, 2012 – TNT is set to take a truly innovative approach to catching viewers up with the Ewing family as it unveils the new Dallas Facebook Page today. As one of the first brands to implement a Facebook Page utilizing the new timeline and cover photo features, the Dallas Page will have a complete chronicle of the Ewing clan’s colorful history; as told by JR Ewing.
TNT’s innovative Dallas Page will span 34 years of Ewing history, all in the first-person voice of J.R. Ewing. Through photos, videos, check-ins and comments, the Dallas Page will bring to life The Ewing Clan as it chronicles all 14 seasons of the original series. It will also reveal what’s been happening in the characters’ lives over the 20 years since they were last seen on television, as imagined by the show’s writers. The Page can be accessed at https://www.facebook.com/DallasTNT. TNT’s new Dallas is set to premiere this June.
In addition to launching the new Dallas Page, TNT has recently begun a string of #DallasQuickie tweets on Twitter. Posted through the @Dallas_TNT handle several times each day, these tweets will encapsulate each of the 356 episodes of the original Dallas series in 140 characters or less.
“In celebration of bringing a new Dallas to TNT, the Dallas Facebook Page and Quickies are all part of a campaign that brings to life the mythology of the Ewing Clan,” said Tricia Melton, SVP of Entertainment marketing for TNT, TBS and Turner Classic Movies. “By using the Dallas Page to tell the personal story of the Ewings, we will be able to rekindle the memories of long-time Dallas enthusiasts while also building anticipation among a new generation of fans.”
This summer, TNT’s all-new Dallas will bring J.R., Bobby and Sue Ellen Ewing back to Southfork, complete with their arsenal of secrets, schemes and betrayals. The original series’ iconic stars return, including Patrick Duffy as Bobby Ewing, Linda Gray as Sue Ellen Ewing and Larry Hagman as J.R. Ewing. This time, they’re joined by the next generation of Ewings, who take ambition and deception to a new level. The series also stars Josh Henderson as John Ross, the son of J.R. and Sue Ellen Ewing; Jesse Metcalfe as Christopher, Bobby’s adopted son; Jordana Brewster as Elena Ramos, John Ross’ girlfriend; Julie Gonzalo as Rebecca Sutter, Christopher’s fiancée; and Brenda Strong as Bobby’s wife, Ann.
Shot on location in the title city, Dallas comes to TNT from Warner Horizon Television, with pilot writer Cynthia Cidre and Michael M. Robin serving as executive producers. TNT’s Dallas is based upon the series created by David Jacobs.
About Warner Horizon Television
Warner Horizon Television (WHTV) is one of the entertainment industry’s leading producers of scripted series for the cable marketplace and primetime reality series for both network and cable. Founded in 2006, this second production entity allows the Warner Bros. Television Group to expand its programming offerings and explore creative options made possible under a new business model. WHTV’s current unscripted series are The Voice for NBC, The Bachelor, The Bachelorette, Bachelor Pad and Take the Money and Run for ABC and Randy Jackson Presents America’s Best Dance Crew for MTV. Scripted programs from WHTV are Rizzoli & Isles and the forthcoming Dallas for TNT, Pretty Little Liars and The Lying Game for ABC Family and Longmire for A&E.About TNT
TNT, one of cable’s top-rated networks, is television’s destination for drama. Seen in 99 million households, the network is home to such original series as The Closer, starring Emmy® winner Kyra Sedgwick; Rizzoli & Isles, starring Angie Harmon and Sasha Alexander; Falling Skies, starring Noah Wyle; Franklin & Bash, with Mark-Paul Gosselaar and Breckin Meyer; Leverage, starring Timothy Hutton; and Southland, from Emmy-winning producer John Wells, as well as the upcoming series Major Crimes, Dallas, Perception and The Great Escape. TNT also is the cable home to powerful dramas like The Mentalist, Bones, Supernatural, Las Vegas, Law & Order, CSI: NY, Cold Case and, starting this year, Castle; primetime specials, such as the Screen Actors Guild Awards®; blockbuster movies; and championship sports coverage, including NASCAR, the NBA and the NCAA Division I Men’s Basketball Championship. TNT is available in high-definition.Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news; entertainment; animation and young adult; and sports media environments on television and other platforms for consumers around the world.
