So, how did The Secret Circle do in its premiere night ratings-wise? What about The Vampire Diaries?
The CW seems happy with the ratings at least, judging from this press release that was sent out this afternoon.
Talk about the ratings on our forum!
If you missed the Secret Circle premiere, it’ll be on again tonight at 9PM on The CW.
THE SECRET CIRCLE AND THE VAMPIRE DIARIES ARE A MAGICAL PAIR FOR THE CW
THE SECRET CIRCLE Matches The CW’s All-Time High in its Time Period in Key Women 18-34 Demographic
THE SECRET CIRCLE Holds 100% of the Audience of The CW’s #1 Show, THE VAMPIRE DIARIES
THE SECRET CIRCLE Hits Best Female Teen Audience in the Time Period in More Than Four Years
September 16, 2011 (Burbank, CA) — The series premiere of THE SECRET CIRCLE conjured magical numbers for The CW, matching an all-time high among women 18-34 (1.9/5) in its time period, according to preliminary Live Plus Same Day Nielsen ratings for Thursday, Sept. 15, 2011.
Perfectly paired with The CW’s hit THE VAMPIRE DIARIES, THE SECRET CIRCLE retained 100% of its lead-in with total viewers (3.0M), 93% in adults 18-49 (1.3/3), 94% in women 18-49 (1.7/4), 86% in women 18-34 (1.9/5) and built by 11% in female teens (2.0/7). It’s the best retention ever for any series following THE VAMPIRE DIARIES among women 18-34 and adults 18-49 and women 18-49.
THE SECRET CIRCLE was up +6% in women 18-34 in from the series premiere of NIKITA in its time period last year, and even in adults 18-34 (1.3/4) and in women 18-49 (1.7/4).
THE SECRET CIRCLE averaged a 2.0/7 in female teens, the best performance for the network in that demo since 3/15/07 in the time period.
The third season premiere of THE VAMPIRE DIARIES was #1 in women 18-34 in its time period (2.2/7) and #2 in adults 18-34 (1.6/5). THE VAMPIRE DIARIES had its best performance in total viewers (3M) and adults 18-34 and women 18-34 since February 2011. It built on the audience from its season finale in total viewers, adults 18-34 and women 18-34 and matched it in adults 18-49 (1.4/4) and women 18-49 (1.8/5).
THE VAMPIRE DIARIES and THE SECRET CIRCLE cast a spell on viewers across the country, with The CW ranking #1 in primetime among adults 18-34 in New York, Los Angeles, Chicago, Philadelphia, San Francisco, Phoenix, Tampa, Miami, Orlando, Sacramento, Portland and Baltimore. The CW was #1 among women 18-34 in New York, Los Angeles, Chicago, Philadelphia, Dallas, San Francisco, Phoenix, Seattle, Tampa, Miami, Orlando, Portland and Baltimore.
1 Comment
Has a network ever issued a press release that expressed disappointment with a show’s ratings? This release doesn’t mean much. The CW is spinning the numbers, as every network always does. They might be fairly disappointed at the low figures.