After its most recent rebrand positioned itself as the home for edgy, inventive single camera comedy, TBS is getting a bit of a makeover with its first drama series, as TNT drama Snowpiercer has been renewed for a second season and moved to its sister network.
“Snowpiercer is the perfect show to kick-off TBS’ entry into dramas with intricate storytelling, stunning visuals and first-class acting,” said Brett Weitz, general manager for TBS and TNT. “We believe in the longevity of this series and that audiences will be amazed by the fantastical world that brings to life such relevant social, political and environmental issues.”
The move comes as WarnerMedia continues to reposition the networks in its portfolio and attempt to best equip every platform to deal with the crowded TV landscape. It’s a little worrying, though, that brands are becoming more diluted and that shows can bounce between platforms like this before they’ve even premiered. The industry is turning its attention toward digital, but when you’re unable to easily and succinctly identify what a network’s brand is, and when networks make it difficult to define their brands or know what show is on what network, that’s a problem.
Based on the acclaimed Bong Joon-Ho film of the same name, Snowpiercer is set more than seven years after the world has become a frozen wasteland. It centers on the remnants of humanity, who inhabit a gigantic, perpetually-moving train that circles the globe.
The series stars Jennifer Connelly, Daveed Diggs, Alison Wright, Mickey Sumner, Susan Park, Iddo Goldberg, Katie McGuinness, Lena Hall, Annalise Basso, Sam Otto, Roberto Urbina, Sheila Vand and Jaylin Fletcher.