The ATP has announced that it’s partnering with Amazon Prime Video to stream the Next Gen ATP Finals.
Chris Kermode, ATP Executive Chairman & President, said: “Innovation is at the heart of everything we’re doing with the Next Gen ATP Finals, and the way in which we present and broadcast the event is central to that. Our agreement with Amazon will give this year’s inaugural tournament in Milan an international reach in a digital space that is only becoming increasingly important in the world of sport & entertainment.”
“We know live sports attracts a passionate fan base, many of whom are Prime members,” said Greg Hart, Vice President of Amazon Video. “We are thrilled ATP has awarded distribution rights to Amazon, showing their commitment to streaming live sports.”
Amazon will have worldwide OTT rights (excluding China) and full exclusivity in the United States for the tournament, whose first edition takes place November 7 – 11 in Milan. The tournament will pit the eight best male tennis players 21-and-under against one another while introducing new innovations to the game. Currently, the top eight includes world #4 Alexander Zverev; US Open quarterfinalist Andrey Rublev; Russian upstart Karen Khachanov; Canadian teenager Denis Shapovalov; former top 40 player Borna Coric; young American Jared Donaldson; world #62 Daniil Medvedev; and South Korea’s Hyeon Chung.
The move, which covers all matches at Next Gen, is Amazon’s latest to get into the world of live sports, which also includes a Thursday Night Football package.