Let's see, according to last year's ratings, the third episode was Wither. Lana was with Lex and that's the episode where she slept with him. That episode got 4.88 million. Fierce, the third episode this year where she's back with Clark and heavily advertised as being back with him as pointed out by Kid Collins, got 4.82 million.
I guess people don't care who Lana is with, but slightly favored her with Lex. In fact, it's the first episode this year that's lower than last year's corresponding episode. Not by much, so it's no big deal, but it's clear to me that shipper junk makes no difference in the ratings. At least not shipper stuff with Lana, because whether Clark or Lex, the numbers were almost virtually the same. And there was no bikini this time last year to advertise either
I guess people don't care who Lana is with, but slightly favored her with Lex. In fact, it's the first episode this year that's lower than last year's corresponding episode. Not by much, so it's no big deal, but it's clear to me that shipper junk makes no difference in the ratings. At least not shipper stuff with Lana, because whether Clark or Lex, the numbers were almost virtually the same. And there was no bikini this time last year to advertise either
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