Could this have been promoted better? [Archive] - KSiteTV Television & Movie Forums

vyperman7

10-05-2006, 01:41 PM

I am just wondering what everyone's thoughts were on the advertising for this episode?

I personally think they should have capitilized on the new power that Clark is getting. I mean, the episode is called Sneeze after all. In every other power episode, the previews and descriptions focused a lot on the new power Clark was getting. For this episode, it seems like a sidestory. The previews for Sneeze, made no mention of superbreath at all..:\

I think that if they had made the episode seem more like it was about the superbreath, it might have attracted more viewers, instead of just making it seem like another episode. After all this is the first new power we have had since S3. They should have a bigger event out of it in my opinion.

I have to say that as a whole the CW's advertising campaign has been terrible. It was funny because in the season premiere of Veronica Mars, they aired the Lexana promo with Lex/Lana having sex to "You and Me" (hilarious irony). After it finished, it said the "season premiere" was this coming Thursday when it had already aired the week before. :D

F-Stop Blues

10-05-2006, 01:50 PM

I 100% agree with you. The trailer after Zod was dumb. I dont know why they didnt promote the new power.

Also late last night I finally saw a preview for his new power and it was hilarious. Whoever wrote it should be fired.

"Clark gets a new power....(He sneezes in front of Chloe and it knocks over papers and chairs)...That blows.

So Clark gets a new power that blows? Seriously who thought of that?

chlarkfan333

10-05-2006, 02:09 PM

No argument from me! The superbreath should most definitely have been promoted a helluva lot more than anything else including Lex's kidnap and GA.

Here's my theory on why the CW pimped GA more than Clark etc. They might have figured that everyone knows the story of Clark Kent, Lex Luthor etc. but the Green Arrow is a lesser known entity and never before seen on the small screen (correct?) so promote the hell out of him. Do I like it? No. It could have been how they approached it, however.

Damali

10-05-2006, 02:32 PM

To answer the thread question: I don't know if it could have been promoted better.

In my area, both the Lex/kidnapping promo and the Clark/new power promo aired about the same. I don't have problem with either, because both promos focused on the Male leads. Plus there were radio ads that I heard, which only focused on Clark and his new power.

As far as the CW's advertising goes, it seems focused on self-branding and then promoting entertainment.

vyperman7

10-05-2006, 02:41 PM

The only promo that aired in my area was the Lex storyline. The only thing I saw on the superbreath was the clip on the CW website. There has been absolutely no advertising for superbreath that I have seen.

HowardFilms

10-05-2006, 02:51 PM

Yeah, that superbreath trailer was just plain dumb...

...and I really find myself not caring about yet another Luthor hostage tale...

superhippie2000

10-05-2006, 03:01 PM

ya superbreath could have be the main focus of the promiotions. the little trialer they did have was ok for something short but they could have done stuff with saying he gets a new power and showing small little segments from the show of things blowing around and they could have shown a clip of oliver showing up. oliver and super breath would have been the 2 big things to draw people in.

BadToad

10-05-2006, 03:09 PM

The promo for this episode was terrible. There's no doubt at all that they should've been playing up this new power. And quite honestly, no matter how much some of us love Lex and his story, the reality is that heavy Lex episodes seem to be met with some level of ambivalence.

MBCorp

10-05-2006, 03:14 PM

Ryan, I agree with you about the awful job that the CW has done promoting this episode. Lex getting kidnapped yet again is really not the way to go to draw in viewers. We've seen Lex get kidnapped again and again and again, it's nothing new or exciting. The WB made some bad promo decisions but at least they were smart enough to promote new superpowers.

vyperman7

10-05-2006, 03:17 PM

I liked the fact that they showed connection to Zod in the trailer, but I was really shocked when superbreath wasn't promoted as the selling point of the episode.

I am just hoping that they do a good job with the effects and power overall Alice, because I have been waiting for superbreath for three years. I still don't get why they waited until S6 to do it, instead of just giving it to us in S4. Having a few flying scenes in Crusade shouldn't count as a new power, especially when it was under the guise of Kal-El flying.

superhippie2000

10-05-2006, 03:32 PM

they should really take polls on the site for promotions. like give a desrciption of the episode and give choices about what they would like most about what the description has and then make a promotion out of the top poll results.

Originally posted by vyperman7
I liked the fact that they showed connection to Zod in the trailer, but I was really shocked when superbreath wasn't promoted as the selling point of the episode.

I am just hoping that they do a good job with the effects and power overall Alice, because I have been waiting for superbreath for three years. I still don't get why they waited until S6 to do it, instead of just giving it to us in S4. Having a few flying scenes in Crusade shouldn't count as a new power, especially when it was under the guise of Kal-El flying.

i think the new power in season 4 was supposed to be the superjump in lucy but they didnt make a full episode about it and he just used it alot in season 5. i do wish they had the superbreath earlier in the series too.

vyperman7

10-05-2006, 03:38 PM

Originally posted by superhippie2000
i think the new power in season 4 was supposed to be the superjump in lucy but they didnt make a full episode about it and he just used it alot in season 5. i do wish they had the superbreath earlier in the series too.

I am gonna have to disagree with you about the superjump being the new power because Clark was shown with super jumping abilities as early as S2 in Duplicity at the end when he dunked on Pete.

superhippie2000

10-05-2006, 03:43 PM

when superjump started is confusing cause he dunked on pete and jumped off the planet but i just kind of figured those as semi super jumps. In LUCY is when they had the superjump graphics and made the jump huge so thats why i think thats when it started.

Timester

10-05-2006, 03:48 PM

Is superjump really a power? It is basically using the strength that he has on his legs.

superhippie2000

10-05-2006, 03:55 PM

ya it is. i mean if superbreath is a power even tho its just strength on the lungs then why not. the power isnt like a grown in power like heat vision its a power that he has but probably never tried to use it and it needs to grow with him practicing.

PaleBlueDot

10-05-2006, 04:23 PM

CW Twin Cities has been showing three different trailers. The longer version of the clip (http://svfan.com/index.php?option=com_content&task=view&id=653&Itemid=271) that played at the end of Zod, the Clark gets a New Power and the "Everything's Changing (http://svfan.com/index.php?option=com_content&task=view&id=464&Itemid=281)" clip that they've been showing since before the premiere with Clark talking about being alone while standing in his barn.

I really like the Daily Planet sneeze one "Clark gets a new power (http://svfan.com/index.php?option=com_content&task=view&id=652&Itemid=271)". Especially since Chloe is gettin' some ad time finally :). She was left out of all the green CW promo spots :(.

Edit: There was also a radio ad that played, although I don't listen to the radio, so I'm not sure how much airtime it got.

eas

10-05-2006, 05:31 PM

Originally posted by vyperman7
I have to say that as a whole the CW's advertising campaign has been terrible. It was funny because in the season premiere of Veronica Mars, they aired the Lexana promo with Lex/Lana having sex to "You and Me" (hilarious irony). After it finished, it said the "season premiere" was this coming Thursday when it had already aired the week before. :D

That played in my area, too. I couldn't believe it -- that's a pretty huge error. To play an ad that's a week late. The CW obviously still has some kinks to work out.

And I agree with you -- they should have promoted the new power instead of the Lex kidnapping. We've seen the Lex kidnapping storyline before & it just seems like a re-hash of old episodes. The new power (and Clark having a cold) is, at least, something different.

Originally posted by PaleBlueDot
Edit: There was also a radio ad that played, although I don't listen to the radio, so I'm not sure how much airtime it got.

The ad is about him having a cold & it has Clark, Chloe and Lois's voices in it.

brother_of_krypton

10-05-2006, 05:32 PM

Times like this I really miss the old WB...

superhippie2000

10-05-2006, 05:34 PM

i just saw the longer trialer with lex being captured on sci fi while flipping thru the channels so atleast its getting some promo time on other channels

chunkeymonkey1981

10-05-2006, 05:47 PM

I personally only saw the Lex kidnap promo on tv where I am--northern Ohio--and never saw even once the other promo highlighting the new power except online...

very odd indeed and not a good strategy for gaining viewers...especially after last week's dismal ratings you think they would learn their lesson...guess not.

RamonaE

10-05-2006, 05:51 PM

Originally posted by vyperman7
I am just wondering what everyone's thoughts were on the advertising for this episode?

I personally think they should have capitilized on the new power that Clark is getting. I mean, the episode is called Sneeze after all. In every other power episode, the previews and descriptions focused a lot on the new power Clark was getting. For this episode, it seems like a sidestory. The previews for Sneeze, made no mention of superbreath at all..:\

I think that if they had made the episode seem more like it was about the superbreath, it might have attracted more viewers, instead of just making it seem like another episode. After all this is the first new power we have had since S3. They should have a bigger event out of it in my opinion.

I have to say that as a whole the CW's advertising campaign has been terrible. It was funny because in the season premiere of Veronica Mars, they aired the Lexana promo with Lex/Lana having sex to "You and Me" (hilarious irony). After it finished, it said the "season premiere" was this coming Thursday when it had already aired the week before. :D

I agree. They haven't really been promoting super breath, except on the CW website. The commercials are really about Lex being kidnapped, which really looks kind of "been there done that."

Originally posted by brother_of_krypton
Times like this I really miss the old WB...

You're right the WB would have promoted the hell out of the sneeze.

margroks

10-09-2006, 08:20 AM

Actually, I always thought the WB was lacking in their promotions here in central/southern Indiana. But the CW is worse. They should definitely have played up the new superpower as the most important thing because, hey, Lex gets kidnapped all the time! Sometimes, in fact, a lot of the time, they cram way too much into an ep and this was another instance of that. Zod was rushed, too, for that matter.

Althought really, the superbreath thing should have happened last year and this should really be his first experiments with consciously trying to fly. It's way past time for that. The CW has big problems with their marketing and advertising though, starting with that horrific green/yellow color sceme they picked. And again, like the WB before them they sometimes get the episode descriptions completely wrong, too. If you want people to tune in then pay attention to the audience and give an accurate description of what will happen. SOmetimes I think it's a total disconnect between the shows themselves and the CW marketers.

jimmyolsenblues

10-09-2006, 08:24 AM

CW's advertising campaign has been terrible

I agree.
When you think CW all that comes to mind is that lime/emerald green outline.
They really are not promoting superman/smallville at all.
I am surprised how little tie in they made to the movie. I am sure there is some familys that have no idea there is a weekly superman show on tv called Smallville.

Farm_Girl

10-09-2006, 08:48 AM

I think the director cut showing Chloe's huff puff and blow and the other promo doesn't hit the nail because it didn't show Clark doing something about it. It was the same old Chloe-figuring-out-everything theme that has become too repititive now. The barn door flying out when he sneezes would've been more interesting thing to show.

And now the Whither promo says "He's everything Clark isn't"

Wow.. what a way to promote your hero when the ratings are dipping down..

margroks

10-09-2006, 08:56 AM

If it weren't for the Clark and Chloe interaction and the fact they have such great chemistry a lot of people probably wouldn't be watching anyway. Now I agree that Clark should be more proactive in all ways but this is how they've presented him for five years. They seem to want him to interact with others when he's discovering his new abilities. So that was reflected a bit in the promo that aired. But Clark and Chloe together is always good. That at least was a good promo shot. But the new power was still under promoted.

clarksmuse

10-09-2006, 02:32 PM

Originally posted by Farm_Girl
I think the director cut showing Chloe's huff puff and blow and the other promo doesn't hit the nail because it didn't show Clark doing something about it. It was the same old Chloe-figuring-out-everything theme that has become too repititive now. The barn door flying out when he sneezes would've been more interesting thing to show.

And now the Whither promo says "He's everything Clark isn't"

Wow.. what a way to promote your hero when the ratings are dipping down..

Wow, I'm so glad I'm not the only one who has serious issues with the promos for both Sneeze and now Wither! :\ The only reason I even knew Clark was getting a new superpower with this last epi was from the Internet: I kept seeing the Lex being kidnapped junk in my area! :mad: I'm not surprised the ratings were low for Sneeze: if you don't capitalize on any aspect of the mythos, why are people going to watch?

... and the promo for Wither seems just as bad. Long Live the CW... :rolleyes:

last man of krypton

10-09-2006, 02:41 PM

What? The WB and The Crap Weasels suck with their promotions? This is totally new to me... :p

clarksmuse

10-09-2006, 02:49 PM

^^^ :rotfl: :rotfl: :rotfl: :rotfl: :rotfl: :rotfl:

D.M.A.

10-09-2006, 07:09 PM

Originally posted by MBCorp
Ryan, I agree with you about the awful job that the CW has done promoting this episode. Lex getting kidnapped yet again is really not the way to go to draw in viewers. We've seen Lex get kidnapped again and again and again, it's nothing new or exciting. The WB made some bad promo decisions but at least they were smart enough to promote new superpowers.
agree,now if the lex plot would have tied to the story better maybe I wouldn't have complain.But imo the lex story got too much focus when there were more interestin things goin on.Plus him gettin kidnap may not even be discussed again,which imo was jus a waist of time if they arent goin to followup & tie it into the story this season.