Void's Ratings

[Stephan]

Hey all,

I got this from Media Week:


Over at the WB, the recent arrival of Supernatural, formerly on Tuesday, remains a compatible addition. Smallville opened with a 3.4/ 5 in the overnights (#4), 4.08 million viewers (#4) and a 1.8/ 6 among adults 18-49 (#4t) at 8 p.m., followed by Supernatural at a 2.8/ 4 in the overnights (#5), 3.50 million viewers (#5) and a 1.4/ 3 among adults 18-49 (#5) at 9 p.m.

I don't know what was last week was but I think it either dropped a bit or remained the same. Wow... where have all the viewers gone? We used to have higher ratings than this.

[Fly by guy]

The shows are more mature with dark overtones to some. Since the Reckoning hype with the exception of Cyborg the ratings are lower. I expect during the final two episodes some of the missing viewers will watch to see what direction the show may go before the summer hiatus. The next 5 episodes I think are critical to maintain the core viewers and probably will be good enough to do that.

[tmkfan]

hahaha i looooove that the ratings are going down!!!! they have been going down since reckoning with the exception of cyborg..

[F-Stop Blues]

At this point the ratings dont really matter anymore. The show is a lock for renewal and next season will be the last.

[CallMeClark]

At least they are staying just about 4 million. If they begin to drop into the 2.5 range, SV will be done.

[SmallvilleMan]

hahaha i looooove that the ratings are going down!!!! they have been going down since reckoning with the exception of cyborg..

That's what happens when you destroy the characters of Clark and Lana. And heck, Lex's character isn't even that great at times.

[supercrusader]

renewal is never a lock
it is likely it hasent been decided yet

[joesmallville]

The ratings were down all across the board this week for the WB

Also remember that only Gilmore Girls has done better this season for the WB than Smallville, so no need to worry about the show's future

[MBCorp]

The ratings were down because of the poor marketing of the episode. I know I wasn't expecting much from the episode when I saw the Lana-on-drugs commercials and was pleasantly surprised by how good it was. The WB goes about marketing this show the wrong way. They need to learn that it's not Lana that brings in ratings but Superman stuff. The focus on the ads should have been on Clark, not Lana. The ads for both Hypnotic and Void were sort of crappy and trashy looking and I think this influenced the low ratings.

[batfinx]

When I saw the promos I thought Lex hooked Lana on drugs and Clark saved her and she and Clark were going to get back together again. I didn't want to watch it :lol:

[darkone]

This whole Lexana crap gets backfired on them,i bet Fragile will be the worstet Episode of this whole Season.Im wondering if they use this Kiss for the trailer,if so then the WB promoting team should get fired.

[Aloof]

Lexana isn't going to slow the show down at all.

[clarksmuse]

Originally posted by MBCorp
The ratings were down because of the poor marketing of the episode. I know I wasn't expecting much from the episode when I saw the Lana-on-drugs commercials and was pleasantly surprised by how good it was. The WB goes about marketing this show the wrong way. They need to learn that it's not Lana that brings in ratings but Superman stuff. The focus on the ads should have been on Clark, not Lana. The ads for both Hypnotic and Void were sort of crappy and trashy looking and I think this influenced the low ratings.

I agree that the WB has done a poor job of marketing the last couple of episodes. I was really surprised at the quality of the episode last night: the episode had very little to do with the preview trailers the WB put out!

[Fly by guy]

Originally posted by Aloof
Lexana isn't going to slow the show down at all.
That's because Clana fans are waiting for the inevitable ball to drop on Lexana and those shippers can climb in our lifeboat while both ships sink.

[ms.c.]

It was nothing like I thought it would be from the trailers. I had very low expectations and it turned out to be a good episode. The promos for the last two episodes have been pretty trashy like MBCorp. said. It definitely gave me the idea that they were going back to all the mistakes they made in Season 4 to push everything but Clark and Lex becoming more powerful men.

I miss Brainiac. He should be in every episode until the finale.

[clarksmuse]

Originally posted by ms.c.


I miss Brainiac. He should be in every episode until the finale.

Me too! I love how much Brainiac has brought into the mix! I can't wait to see what he's up to!

[SnowQueen]

I guess I'll give my 2 cents on this episode and this season.
I like humor and there isn't enough. Season 4 had a lot of humor esp. the first episode when Lois was introduced. I love Erica and I think she is perfect against Clark (Tom). They play off each other great! We are going back to dark tones again like they did in Season 3. I am a fan of some light stuff as well as the darker stuff. I can't wait for the story line to move along. I don't want anymore Clark/Lana. I can't wait to see how they are going to end this season.. and YES bring Milton Fine into every episode, he is GREAT!!! awesome actor.

[F-Stop Blues]

The ratings mid to late last season were absolutely atrocious. Most were in the low 3s. I know Smallville has been down of late but if this show could survive last season then we dont have anything to worry about.

[RedPhoenix23]

The marketing has been pretty horrible lately. They tried to sell Clark having sex with some random girl in Hypnotic, which was not only pointless but it made it look like a filler ep and not the ep that marked the return of Brianiac and the end of Clana.

Then for Void, they sold yet another filler Lanacentric ep, a character that is hated and not in good MB way. Al Gough has even commented on Lana hate, so its not like they are clueless. When this ep should have focused on the return of JK and Lillian! Grrr. The Vengeance Chronicles trailer was the only ep that advertised the return of JK and that was only seen by die hard fans like us! Grrr. Grrr.

That is when they actually get promos to air. Grr. That was one of the good things about having Supernatural on Tues. because Smallville always had their promos air during it, once near the middle and sometimes again at the end. Now it seems to be pretty random and few and far between! OMG, and don't get me started on how much they advertise Pepper Denise and Survival of the Richest! Can't give a couple of those spots to Smallville and Supernaturel?! WTF are they thinking!!!

End Rant.

*Phew* I feel better. :D

[ms.c.]

The ads are the beginning of the year were also just more polished. They had those exciting phrases like "a boy becomes a man" , "a friend becomes an enemy" and "the story becomes a legend". They should do something similar for the rest of the episodes of the season pronto. Show us what's coming up so people get excited about it.

[warriorrenegade]

Originally posted by RedPhoenix23
The marketing has been pretty horrible lately. They tried to sell Clark having sex with some random girl in Hypnotic, which was not only pointless but it made it look like a filler ep and not the ep that marked the return of Brianiac and the end of Clana.

Then for Void, they sold yet another filler Lanacentric ep, a character that is hated and not in good MB way. Al Gough has even commented on Lana hate, so its not like they are clueless. When this ep should have focused on the return of JK and Lillian! Grrr. The Vengeance Chronicles trailer was the only ep that advertised the return of JK and that was only seen by die hard fans like us! Grrr. Grrr.

That is when they actually get promos to air. Grr. That was one of the good things about having Supernatural on Tues. because Smallville always had their promos air during it, once near the middle and sometimes again at the end. Now it seems to be pretty random and few and far between! OMG, and don't get me started on how much they advertise Pepper Denise and Survival of the Richest! Can't give a couple of those spots to Smallville and Supernaturel?! WTF are they thinking!!!

End Rant.

*Phew* I feel better. :D

Bravo rant. Also why do they have to make the promo Ads as big as they do. During "Void" where Lex comes home to find Lana robbbing him. Before grabbing his gun what did he pick up? I don't know :mad: an Ad blocked my view and distracted me from the show.

[mikemike]

is kryptonsite not posting these ratings because they are so low?

[myankskent]

I think that the ratings have dropped off since Reckoning because most people did not like that episode, plus it hinted at Lexana and frustrated many viewers with lana never finding out about the secret. It's no surprise why this season started off so well, with Clana together, the disciples of Zod and Brainiac making appearances, but now some people feel that since Reckoning, the show has sort of gone downhill. At least the people I know who watch the show feel that way. Plus, the fact that we haven't seen the slogan, "everything you've waited to see, will happen" since the fall speaks volumes as well. TPTB realize that this portion of the show is only what they want to see, not the majority of the smallville viewers.

[BlueNRed2]

Dont know about other viewers but i've been disappointed since the 2nd half of Reckoning. Seems like tptb have hurt themselves going way out of the way to push Lexana.

IMHO, i think they would have been better off avoiding serious Lexana (perhaps flirting with it but not full blown). If it were me, i would have allowed Lana to learn the truth in Reckoning but reject Clark.

This would have allowed for Clark to deal with rejection, Lex to seriously delve into the darkness and still maintain the 3 other interesting arcs. Lionel/Martha , Brainiac/Lex and Chloe/Clark scoobing it up.

But that is me....

[Watching Smallville]

I know in my case, I'm not as attached to the show since reckoning. TPTB took all three main characters way out of character to make that story happen. I feel like I've lost touch with who Clark, Lex, and Lana are, and I've come to expect just about anything from them if the writers think it's going to make a juicy story.

The show has also become very dark. I used to laugh a lot while watching this show -- not every episode, but humor was always a part of the show. Not so much any more. Not to mention the horror-movie rip-offs and exploitative sleaze.

So if I'm feeling this way -- as someone who has loved the show from the beginning -- I wouldn't be surprised if casual viewers are falling away.

And yes, the trailers have been HORRIBLE.

[MBCorp]

Originally posted by Watching Smallville
I know in my case, I'm not as attached to the show since reckoning. TPTB took all three main characters way out of character to make that story happen. I feel like I've lost touch with who Clark, Lex, and Lana are, and I've come to expect just about anything from them if the writers think it's going to make a juicy story.

The show has also become very dark. I used to laugh a lot while watching this show -- not every episode, but humor was always a part of the show. Not so much any more. Not to mention the horror-movie rip-offs and exploitative sleaze.

So if I'm feeling this way -- as someone who has loved the show from the beginning -- I wouldn't be surprised if casual viewers are falling away.

And yes, the trailers have been HORRIBLE.

I feel the about the same way, Watching Smallville. Wreckoning really didn't do the show any favors and the quality of the episodes has decreased since then.

[CallMeClark]

I am actually more attached to the show now... odd...

[Watching Smallville]

That's not surprising. It's like two shows. It's like -- either you like S1 and S2 better, or you like S3-S5 better. Sometimes I wish I were in the second group! But I'll be watching till the bitter Smalville end!

[MBCorp]

I like S1-S3 the best, although there are certain plotlines in S5 that are really great (Brainiac and certain upcoming spoilers. I'm actually pretty excited about the finale). But I do prefer the first three seasons to anything. They seem to have a different feel to them and I felt more in tune with the characters.

[Watching Smallville]

Yeah -- S3 is definitely the transition year. I loved that year, too. I had a friend who kind of dropped it that year because it got darker toward the end of the season.

[jimmyolsenblues]

the more sex and gore they show , they think more people will turn in. Actually we can see since episode 100, the ratings are down. People turn in for Superman stories. That is the back bone of the show. When ratings go bad, writers should turn to their bread and butter stories about superman mythology. The character has been written since 1938, its a good character, don't change too much and the ratings train will come back.

[tejdog1]

Well, well, well. LANA doesn't sell. How enlightening. :rotfl: A 3rd grader could've told people that. How about some *character development* for a change? Lex is taking a slide backwards, Clark is still a BDA, Lana is still a whore, Chloe is still playing Nancy Drew to Clark's Hardy Boys, and JK is gone. Lionel and Fine are the only two interesting characters on this show. Oh, and Martha is being dumbed down, she's trusting the MB. Yeah, there's a reason ratings are sliding. The writing on this show is terrible.

[RedPhoenix23]

A whore?! :eek::eek: Those there are fighting words!!!!

[WriteAngel]

Originally posted by tejdog1
Well, well, well. LANA doesn't sell. How enlightening. :rotfl: A 3rd grader could've told people that. How about some *character development* for a change? Lex is taking a slide backwards, Clark is still a BDA, Lana is still a whore, Chloe is still playing Nancy Drew to Clark's Hardy Boys, and JK is gone. Lionel and Fine are the only two interesting characters on this show. Oh, and Martha is being dumbed down, she's trusting the MB. Yeah, there's a reason ratings are sliding. The writing on this show is terrible.

Hold on a second....Lana a whore? I have to say that is harsh and not really true. in the 4th season she was two timing witch but not in this season. And I agree about Martha after all she's been through concerncing evil Lionel- now she's his best friend??? I dont believe it. Chloe is smarter than clark and instead of seeing clark become more independent and superman-like, she saves the day. But at least he's still the muscle, so im cool. And she'll never be as bad as lana (stealing the spotlight- i mean) Bad writing, no character development and beating a dead dog(clana) for the 100th time all spell bad ratings.

[MBCorp]

Yeah, I don't like Lana at all but calling her a "whore" is pretty harsh.

[Watching Smallville]

Not to mention inaccurate.

[RedPhoenix23]

Not only that, but he's a guy, guy's can't call girls whores - its not aloud. Its like me a white girl, calling an African American the N word, its just not cool.

[MBCorp]

It's a pretty offensive word to use about anybody, actually.

[WriteAngel]

totaly, even if he is talking about a character, and not the actress. It's not right.

[RedPhoenix23]

LOL, well if he reads this, I don't think he'll do it again. He just got spanked!

[WriteAngel]

:D

[tejdog1]

I have my opinions. Lana cannot exist without a guy. Go check it out. And she was giving Clark the eye throughout the first season, despite being with Whitney. Season 4, same thing, only substitute Jason for Whitney.

[RedPhoenix23]

A whore is a woman who sleeps with men for money. Or a loose woman who sleeps around, even though men do it all the time. Lets see...how many men has Lana slept with? One. Did she love him? Yes. How many other men did she get remotely close to sleeping with? One. Jason. Did she love him? Yes, until he went crazy.

Being a serial monogamist and sleeping around is not the same thing.

[WriteAngel]

she she didnt cheat on whitney with clark, i think she cheated on jason by dancing with clark and making moony :p eyes with him at the prom, but that doesnt make her a whore....just a two timer(at worst)

[Watching Smallville]

I hardly think a dance qualifies as a two timer. Especially given the way Jason had been treating Lana.

P.S. I think it's the tendency to throw around rude terms that's getting the reaction.

[RedPhoenix23]

I know Lana is only a fictional character, but dang it! You don't call women whores!!! Not in todays society. Its the principle of the thing, okay?

[tejdog1]

I would NEVER call any woman in real life a derogatory term (I'm gay, myself). Believe me, I am the most open minded person out there.

[MBCorp]

It's also pretty sexist. I mean, nobody goes around calling Lex a 'whore' and look at all the women he's had! Anyway, Lana is needy, but she's not slutty.

[tejdog1]

Lex is a whore, LOL. He's a man whore. And I don't doubt he's cheated on every serious relationship he's ever had.

[mag]

Lana isn't a whore. Now, that said, she certainly is a girl who can't be alone for more than a few episodes. It's like watching a show from the 50's, which I find completly:rolleyes: after characters like Buffy, Xena or VM.

She goes from one guy to another, Whitney, Clark, Adam, Jason, Lex... not really appealing. She would be more interesting as a character if she was able to exist by herself, and not relying on a male.

Each season, it's like "who is going to be Lana's love interest this year ?" and not "how Lana is growing up and using her brain to build her future by herself".

After a while of this, even some Lana fans have left the building.

[mallory]

Originally posted by MBCorp
The WB goes about marketing this show the wrong way. They need to learn that it's not Lana that brings in ratings but Superman stuff. The focus on the ads should have been on Clark, not Lana.

Perhaps, though It would surprise me if you have a better handle on what draws people to Smallville than the WB does. They can do market research, focus groups, scientific post-show surveys, etc. You have a sample size of what -- one?


Originally posted by tejdog1
Lex is taking a slide backwards, Clark is still a BDA, Lana is still a whore...

Lana has had sex one time, with one man. That makes her a whore?

By that reasoning, 99% or so of all women on the planet are whores. NOT!