Countdown to Cloak & Dagger: Jeph Loeb Interview Countdown to Cloak & Dagger: Jeph Loeb Interview
Marvel's Head of Television Jeph Loeb discusses the upcoming Cloak & Dagger TV series for Freeform. Countdown to Cloak & Dagger: Jeph Loeb Interview

Marvel’s Cloak & Dagger premieres on Freeform on Thursday, June 7, and starring as the two leads of this highly-anticipated Marvel adaptation are Olivia Holt (Kickin’ It) and Aubrey Joseph (The Night Of). The TV adaptation is created and executive produced by Joe Pokaski (Underground, Marvel’s Daredevil) and the pilot episode is directed by acclaimed director Gina Prince-Blythewood (Love and Basketball, Shots Fired).

Recently, the creative talents met with press at a New Orleans-themed bar in downtown Los Angeles to discuss this series about the heroes of the darkness and the light. Here at KSiteTV we will be updating daily with Cloak & Dagger posts leading to the June 7 premiere; for updates on when they go up, follow our @CloakDaggerNews Twitter feed!

“When we first started, lo those many years ago, every fan site put up a ‘What Shows Do You Want To See’ [article], and Cloak & Dagger was always certainly within the top three,” Marvel’s Head of Television Jeph Loeb told us when recalling the initial response to the founding of Marvel Television. “Some of that had to do with that these are characters that people readily identify with, on top of which they lend themselves in a television world. Their powers are not difficult with what we can work with. We have to have a certain kind of budgetary responsibility when you make a show. And fortunately, by bringing Gina [Prince-Blythewood] we could ignore all the budgetary responsibilities and just make it as big as we wanted to, because we had a feature lady! But no, it’s been great,” he said.

“At its core, Cloak & Dagger is the story of two young people who are trying to figure out their lives, and if anything, that problem has gotten worse, not better,” Loeb continued. “We now live in a time where young people are – because they’ve got a 24 hour news cycle in their phone, they are now involved socially, economically, financially, politically in ways that we’ve never seen kids get involved. Whether it’s the Parkland kids or whether it’s any of them that are speaking up and have a forum to speak up in because of social media. Which, again, is one of the reasons why being on Freeform is the appropriate place for the show, because it’s so connects in that world, and the actors and the shows that they’ve done in the past, lends themselves towards ‘oh! That’s a show that I would watch because it’s on Freeform.’ So when you marry all of that together, and you put together an incredible story that Joe came up with, and Gina’s direction, and a look that doesn’t look like anything else that’s on television… we’re hoping that we’re very lucky and that this will be a show that speaks not only to that audience, but speaks to everybody. You’ve either been that age and recognize the burden of what that is, and the joy, or you are that age, and that you’re empathizing with your heroes.”

Loeb also feels that Marvel’s Cloak & Dagger recruited the right creative people to bring it to life. “One of the most important things for it, whether it’s a writer like Joe or a director like Gina, is passion,” Loeb said. “We just want someone to tell the story and care about it. It’s gonna have an honesty to it; it’s gotta have an authenticity to it. That’s what shows, not just in the first episode, but then it got carried into every episode after that.”

Marvel’s Cloak & Dagger premieres Thursday, June 7 on Freeform. Take a look at some of our interview videos from Wondercon below!

Craig Byrne, Editor-In-Chief

KSiteTV Editor-In-Chief Craig Byrne has been writing about TV on the internet since 1995. He is also the author of several published books, including Smallville: The Visual Guide and the show's Official Companions for Seasons 4-7.